During the COVID-19 pandemic, many osteopathic medical programs had to forego their graduation celebrations in light of social distancing. Our team was tasked with creating a celebration video for the year’s graduates, congratulating them on their achievement on behalf of AACOM and its member schools. The video would be uploaded onto AACOM’s YouTube channel and promoted on the association’s various social media channels.
We created a company-wide video submission process to maximize participation. Each contributor was asked to provide a short, encouraging message that would be presented as part of a montage. We also coordinated with AACOM’s President and CEO, and Dr. Anthony Fauci’s office so that they could provide their own contributions to the project.
When all the submissions were in, I created a montage that balanced the personalities of each contributor, the length of their messages, and the tone of each video message. Many of the videos were clipped to make room for other contributions and to maintain a message of energy and excitement throughout the montage. While the content itself was curated, we encouraged participants to record their videos with minimal staging for a more authentic tone.
